Profitus Pickett & SterlingResources & Insights
Resources for business decisions and NIL.
Practical, plain-language guidance for business owners and student-athletes preparing to protect their interests and act with better information.
Schedule a consultationClient questions, answered
These educational guides identify the facts to gather, the questions to ask, and the risks to recognize before making a commitment. Rules and outcomes vary by jurisdiction and circumstance.
Commercial Logos on College Uniforms: The New Rules Effective August 1, 2026
Review the quantity, size, placement, sponsor-conflict, approval, and athlete-endorsement considerations created by Division I's commercial-logo policy.
Read the guide →NIL intelligenceDirect Activation: Why a Contract Cannot Simply Warehouse an Athlete's NIL Rights
Learn why associated-party NIL agreements need specific activation terms covering rights, obligations, timing, use, and campaign scope.
Read the guide →NIL intelligenceValid Business Purpose: What an Associated-Entity NIL Agreement Must Actually Require
Understand how valid business purpose, genuine NIL activation, measurable deliverables, and comparable commercial value shape associated-party deals.
Read the guide →NIL intelligenceWhy Schools Cannot Guarantee Third-Party NIL Contracts or Payments
Understand why schools generally cannot guarantee a third party's NIL contract or payment and how athletes can identify the responsible payer and manage nonpayment risk.
Read the guide →NIL intelligenceAssociated Entities and Individuals: When Donors, Sponsors, Collectives, and Businesses Face Additional Scrutiny
Understand how an NIL payer's purpose, school relationship, donor ties, affiliates, and recruiting activity can trigger associated-party review.
Read the guide →NIL intelligenceNIL Go vs. CAPS: Where Athlete and School Payments Must Be Reported
Distinguish athlete-reported third-party NIL agreements in NIL Go from participating-school revenue-sharing payments recorded in CAPS.
Read the guide →NIL intelligenceThe College Sports Commission: Its Authority, Enforcement Role, and Limitations
The CSC administers settlement-related reporting and enforcement, but its authority exists alongside NCAA eligibility rules, institutional policies and federal and state law.
Read the guide →NIL intelligenceAre NIL Collectives Disappearing - or Simply Changing Their Business Model?
Understand collective relationships, commercial deliverables, NIL Go review, and who is responsible for payment.
Read the guide →NIL intelligenceHow Schools May Allocate Revenue-Sharing Money Across Athletes and Sports
Learn how the institution-level cap differs from an individual payment formula and what athletes should confirm in a written offer.
Read the guide →NIL intelligenceDirect School Compensation vs. Third-Party NIL: Understanding the Two Payment Systems
Compare institutional payments reported through CAPS with third-party NIL deals reported through NIL Go, including distinct contracts, risks, and review standards.
Read the guide →NIL intelligenceWhich Division I Schools Can Pay Athletes Directly - and What Opting In Requires
See which schools participate in the settlement model, how CAPS and NIL Go differ, and what athletes should confirm before relying on an offer.
Read the guide →NIL intelligenceCollege Revenue Sharing After House v. NCAA: What Athletes and Families Need to Know
Understand direct institutional payments, the annual benefits cap, third-party NIL agreements, CAPS, NIL Go, and the records athletes should preserve.
Read the guide →Small businessSmall-business entity and cash-flow readiness
Learn how ownership records, governance, financial visibility, and working-capital discipline affect operational and funding readiness.
Read the guide →NIL and athlete enterpriseNIL contract and business-structure considerations
A plain-language review of compensation, deliverables, exclusivity, intellectual property, taxes, and entity decisions.
Read the guide →Use information as a first layer of protection.
These resources provide general education, not legal, tax, financial, or investment advice. A specific matter may require review by licensed counsel, a tax professional, or another regulated adviser.
Start with the facts